Myfootballshirtauction is the creation of two lifelong football shirt enthusiasts, whose passion for collecting spans over 30 years.
With decades of experience, they have built an impressive reputation, assisting numerous former international footballers with their cherished collections. Notable names include Kevin Keegan, Ray Clemence, Graeme Souness, Gordon Strachan, Alan Hansen, Matthew Le Tissier, and many others. They have also helped return valuable shirts to players, with Jan Mølby and David Prutton being the most recent recipients.
Throughout their journey in collecting and selling football shirts, they encountered many challenges and frustrations. Their goal has always been to create a trusted platform that not only competes with existing markets but also offers a safe, transparent, and financially fair environment for both buyers and sellers of football shirts and memorabilia.
Our Core Focus
The platform was built to address key issues faced by collectors and sellers, with the following core improvements in mind:
• Selling fees and commissions
• Excessive buying fees
• Reducing scammers and counterfeit items
• Fostering a niche community for collectors
With these objectives, they collaborated with top developers to bring their vision to life. The development of Myfootballshirtauction was a labour of love, spanning 12 months of intensive work and meetings until the platform was perfected.
Selling Fees and Commissions
One of the platform's key features is completely free selling. Sellers can list items without incurring any fees—no charges for auctions, fixed-price listings, or final sale commissions. Features such as setting reserve prices and adding additional photos are also free of charge. Furthermore, sellers can create their own shops within the platform, complete with built-in monitoring and accounting tools, at no cost.
Unlike other major auction sites, Myfootballshirtauction is not obligated to report sellers’ income or the number of items sold annually to HMRC, making it a more streamlined experience for collectors and sellers alike.
Addressing High Buying Fees
To ensure the platform is sustainable, buying fees were introduced at a competitive rate. Market research revealed that buyers are drawn to platforms with a wide selection of the shirts they want. Many larger sites offer low buying fees but lack the quality of listings due to excessive selling fees, driving reputable sellers away.
Myfootballshirtauction provides buyers with a carefully curated selection of football shirts and memorabilia, with the buying fee set at a fraction of the cost charged by UK-based auction houses. Additionally, buyers can open a vendor account free of charge, and the money they save from avoiding selling fees could offset any purchasing fees they incur.
Preventing Fraud and Counterfeit Items
Eliminating fraud and counterfeit items is a challenge, but we have implemented solutions to minimise the risk. One of the platform’s standout features is transparent messaging. This ensures that any communication between a buyer and seller is visible to all potential buyers via a public chat log beneath each item.
For example, if someone raises a concern about the authenticity of a listed shirt, this conversation will be available for all to view, allowing other buyers to conduct their own due diligence. While not every comment should be taken as definitive, this transparency provides an extra layer of security for our community.
Furthermore, this system discourages scammers from attempting to sell counterfeit items, as their actions will be exposed in real time. The community aspect of Myfootballshirtauction also means that experienced collectors can assist one another, offering valuable advice.
This feature also helps prevent off-platform deals, where buyers and sellers may attempt to bypass fees by negotiating privately. On Myfootballshirtauction, there is no incentive to do this, as selling is entirely free. Any users attempting to circumvent the platform’s policies will have their accounts and IP addresses permanently banned.
Building a Niche Community
At Myfootballshirtauction, we are committed to building a dedicated platform exclusively for football shirt collectors and enthusiasts. Our aim is to bring this community together, offering a one-stop shop for football shirts and related memorabilia.
We are constantly striving to improve the platform based on user feedback. We welcome suggestions and ideas for new features to enhance the user experience. Our goal is to grow and evolve, ensuring that the platform remains aligned with the needs of the community. As a new and evolving service, we look forward to developing the site further with the support of our users.
